Magura MT8 Disc Brakes Win 2012 Red Dot Product Award

MAGURA's MT8 Wins "red dot award: product design 2012"

Mountain Bike Disc Brake MT8 Wins Award

The bicycle components manufacturer MAGURA has been awarded the "red dot" quality seal for trailblazing product design in respect of the MT8, the top model of its new MT generation of brakes. The "red dot" jury adjudication criteria are such as degree of innovation, functionality, ergonomy or ecological soundness. MAGURA's new MT8 is notable for its extremely lightweight construction, high performance, ergonomic shape and flip-flop design.

MAGURA's objective was to create the lightest disc brake in the world whilst at the same time providing top design, functionality and ergonomics. The newly developed generation of brakes, MT, is a breakthrough for the initiative "MAGURA on the move", which also aims to create innovative product solutions and strengthen the MAGURA commitment to Germany as a location for business. In particular, the top model MT8 caused a furore in the bike industry at its introduction in 2011. "We have the highest standards in terms of functionality and ergonomy of our products. The 'red dot design award' serves as confirmation in our constant endeavour to develop the perfect bicycle components", Götz Braun,
MAGURA Head of Marketing, says. For the MT8, MAGURA developed its own carbon fibre material Carbotecture SL, which is considerably lighter than aluminium, yet extremely strong under tension. With the MT8, MAGURA provides the first brake in the world with master cylinders on the brake lever to be constructed entirely of carbon. The new material allows a slim and ergonomic brake handle developed in collaboration with the Ergonomics Department of the Technical University of Dresden (Germany). The brake was constructed with ease of maintenance in mind. A practical flip-flop design allows the same brake lever to be installed on the left or right. MAGURA Royal Blood Mineral Oil is used as braking fluid, an environmentally friendly material.

Facts on the "red dot design award"

The "red dot design award" is one of the world’s largest design competitions. It is comprised of three fields "red dot award: product design", "red dot award: communication design" and "red dot award: design concept". A 30-strong international jury of experts selected 2012 the winner in 19 different competing categories from 4,515 applications. Further information at http://en.red-dot.org/

About MAGURA (Gustav Magenwirth GmbH & Co. KG)

The MUNZ-MAGENWIRTH Group, headquartered in Bad Urach, Germany, has four internationally operating divisions: Bicycle Components, Powersports, Controls and
Injection Molding. In Bicycle and Motorbike Components, MAGURA is among the pioneers and has a global monopoly in the field of hydraulic rim brakes for racing cycles. The traditional company looks back on over 100 years of experience in hydraulics and materials. Alongside brakes and suspension forks for bikes, the company also develops and manufactures controls for industrial use as well as injection moulds. The name MAGURA (established 1893) is comprised of the name of the founder Gustav Magenwirth and the location of the company's headquarters Bad Urach.

Further information at www.magura.com

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