Cane Creek, DVO, Manitou, Metric Shock Sizing, Rock Shox, Suntour, Suspension, X-Fusion |
DVO Suspension Website Is Live
Wednesday, October 3, 2012 at 10:23AM
DVO is short for “Developed” and DVO is a new suspension company with over 80 years of suspension building, tuning, designing, and riding experience.
Bryson Martin, founder and inspiration behind DVO Suspension, has spent his entire professional life, or more than 30 years, working in the bike business. During most of this time, he was an integral driver at Marzocchi Suspension, where Bryson was responsible for many groundbreaking ideas including its legendary Bomber Line. In 2012, Bryson wanted to take this experience to the next level to form a suspension program purely focused on performance and first-rate customer service. Thus DVO Suspension was created.
Bryson began mountain bike riding and racing in the late 1970s, also working in a few bike shops during high school and college. After graduating in the mid 1980s, he joined a small California-based mountain bike company called Brave Cycles. There he raced, managed product and marketing, collaborated on the company’s corporate design campaigns, and learned the ins-and-outs of what it took to compete in the fast-growing mountain bike arena.
Racing a lot of motocross as a kid, Bryson always believed that riders needed suspension on their fully rigid mountain bikes – after all, we’re riding and racing on the same dirt surface as do motorcycles. So why couldn’t riders enjoy suspension on their bikes, too? This idea led to attempts at making his own suspension forks, finally connecting with Marzocchi Suspension in 1989. This decision arose out of familiarity, as many of his motocross bikes came with Marzocchi. Why not give them a try for bicycle suspension?
It wasn’t easy initially, with mountain biking an American sport and invented in America. This European company had more going against it in every way, while Rock Shox and Manitou gained a solid foothold in the burgeoning bicycle suspension business. Nevertheless, following a few decades at Marzocchi – where Bryson handled everything from warranty work to World Cup racing, marketing, global sales, and product innovation – he’d garnered all of the learning and proficiency required to launch his own suspension program: DVO.
