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Entries in Rock Shox (4)

Monday
Nov162015

ZERO TO SIXTY | Dream Sequence 

Do you dream in black and white or in shades of loam and leaves? When you dream, do you revel in that sweet silence as you float weightless before landing again? Are your dreams filled with the sounds of tires smashing berms and spraying hero dirt? Is ragged-edge speed your number-one best friend? Do the trails in your dreams flow like water and offer never-ending possibilities for new lines and new creativity? And do you always wake up before you get to the end?

Yeah, that’s what we thought.

Thursday
Jul312014

Troy Brosnan Fun Can't Make You Faster

Fun is just a three-letter word for distraction. In this day and age of racing, you have to be focused, dedicated and willing to sacrifice anything that will get in the way of you and the top step of that podium. Fun may be the reason you threw a leg over your bike and charged it down the scariest, fastest and biggest lines you could in the first place, but fun alone can’t make you faster. Having fun on your bike may give us an escape from the every day mundane, fun may give you a chance to experience something that many are not brave enough to attempt, but fun can’t make you faster.

Troy Brosnan walked away from the last round of the UCI World Cup Downhill as the new Overall leader going into the recent month long break. He has spent that last month having nothing but fun on his bike. Exploring new terrain, challenging himself to new environments and conditions, pushing harder than ever…all in the sprit of fun. As Troy enters the next round of the World Cup this weekend in Mont Saint Anne, he will do so for the first time with all eyes on him – as the leader, not a follower. A leader who has been out having nothing but fun doing what he loves on two wheels. But fun can’t make you faster.

#ProveCantWrong

Tuesday
Apr012014

The All-New 2015 BoXXer 

Saturday
Dec142013

Dylan Sherrard - Longevity - Over the Edge, Ep. 4

Kamloop's Dylan Sherrard is a genuinely all-around friendly character, fierce owl buff and one hell of a mountain biker. The Kona team rider has lived in one of the most famous biking destinations for the past 6 years, and really can't see himself doing anything other than riding on two wheels. In 'Longevity,' Dylan takes a step back and shares his humble view of how he sees his current lifestyle and presents an abstract vision of where he sees himself in the future. Oh, and he absolutely rips on his mountain bikes. Dylan Sherrard - Longevity | Over the Edge, Ep. 4