Brandon Semenuk - Simplicity

There’s a special greatness in simplicity. And greatness is sometimes best measured in what you don’t see. When there’s something left for your imagination. When you can’t taste every ingredient. When you don’t see the hours of thought, and practice, and trial, and error. When you can do more, but less is more powerful. When you express yourself purely, simply. There’s greatness in simplicity, but it isn’t simple.

SRAM ROAM 60 - Wide Is Fast

The new ROAM 60’s careful combination of shape, width, design, and materials yields a new carbon wheelset that gives bikers the speed-enabling features they want—and the critical reliability they need. Lightweight, high-strength 30-mm carbon rims increase control and confidence in any terrain. The precision engagement of DOUBLE TIME™ hubs ensure quick, consistent power delivery from the pedals, and a durable, smooth-rolling feel. The new ROAM 60 is the wheel for riders who want everything and don’t like to compromise.

The new ROAM 60’s careful combination of shape, width, design, and materials yields a new carbon wheelset that gives bikers the speed-enabling features they want—and the critical reliability they need. Lightweight, high-strength 30mm carbon rims increase control and confidence in any terrain.

The precision engagement of DOUBLE TIME™ hubs ensure quick, consistent power delivery from the pedals, and a durable, smooth-rolling feel. The new ROAM 60 is the wheel for riders who want everything and don’t like to compromise.

• Light and strong carbon rim designed for more speed, more control and more reliability
• 30mm wide profile, hookless, tubeless ready, carbon rim
• Smooth, quick engagement with durable DOUBLE TIME™ hubs
• Stealthy new graphics and customizable sticker pack

SRAM ROAM 60 WHEELS

ZERO TO SIXTY | Dream Sequence

Do you dream in black and white or in shades of loam and leaves? When you dream, do you revel in that sweet silence as you float weightless before landing again? Are your dreams filled with the sounds of tires smashing berms and spraying hero dirt? Is ragged-edge speed your number-one best friend? Do the trails in your dreams flow like water and offer never-ending possibilities for new lines and new creativity? And do you always wake up before you get to the end?

Yeah, that’s what we thought.

In the Know - Yoann Barelli

He delivered an all-star acting performance as a mad, performance-enhancing-drug doctor in his Dirt Diaries production, Ze Lab. He pushed Fabien Barel to get creative in RockShox's French Lessons. He skillfully — and shamelessly — sent a cyclocross bike down A-Line and Dirt Merchant in the Whistler Bike Park. And despite a DNF in Rotorua, the opening round of the 2015 Enduro World Series, Yoann Barelli’s solid performances, and a couple of close 2nds, netted the Whistler-based Frenchman a top-10 overall in his discipline’s premier series.

The Dirt Diaries is lucky to have a natural-born comedian. French Lessons was richer for Yoann’s added perspective. The cyclocross faithful can surely rest easy knowing that their bikes are much tougher than they’d previously thought. And someday soon, Barelli’s undeniable skill and absolute love of the sport are going to see him all the way to the top of the EWS podium.

But none of that matters. This is where Yoann Barelli is the absolute master — here, on the trails, shredding just for the sake of it. This is where his smile and laugh and his hoots and hollers make you remember why we ride mountain bikes in the first place.

RockShox: French Lessons

What makes French mountain bikers so fast? Is it the air? The mountains? The cuisine? Is it the fact that there are about 1,000 varieties of French cheese? Their ability to invade neighboring countries to shred awesome trails?